Philip Kotler

My passion for sustainability grew from a belief that marketing must serve society—not just profit. This drives my work on social and environmental change.
– Philip Kotler

Philip Kotler is widely regarded as the “Father of Modern Marketing” and is an acclaimed author, consultant, and professor emeritus at the Kellogg School of Management, Northwestern University.

His groundbreaking work has shaped contemporary marketing practices, introducing concepts like the marketing mix, social marketing, and societal marketing.

Kotler has authored over 100 books, including Marketing Management, Brand Activism, Entrepreneurial Marketing, Transformative Marketing, Winning at Innovation, Regeneration, and Wicked Problems, influencing businesses and educators worldwide.

His recent work explores economic justice, capitalism, and the role of marketing in driving social change. He developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.”

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The Kotler Legacy:
Wisdom from the Father of Modern Marketing

Empowering, refreshing, and forward-thinking, The Kotler Legacy is an essential read for C-suite executives seeking to lead with impact in an era of disruption and accountability. It offers actionable insights needed to build sustainable business strategies rooted in the 3Ps—People, Planet, and Prosperity—and serves as a valuable resource for professionals across marketing, branding, PR, and sales, as well as for business students preparing to shape the future of sustainable global business leadership.

“Kotler Legacy is an absolute must read for anyone interested in becoming a values-based leader and doing their part to make the world a better place. Phil has a unique ability to combine business principles, the liberal arts and what it means to be a holistic human being.”

– Harry M Jansen Kraemer, Jr., Professor of Leadership, Northwestern University Kellogg School of Management Former Chairman and CEO, Baxter International

“Philip Kotler not only has been transforming the world of business but also humanity as we know it.”

– José Salibi Neto, Founder of HSM and Author of Disruptive Leadership

“Philip Kotler insists marketing must be driven by a deep concern for the Common Good. His work reminds us that marketing isn’t just about markets—it’s about people, communities, and the future we’re building together.”

– Christian Sarkar, The Regenerative Marketing Institute

“The Kotler Legacy is an inspiring collection of Philip Kotler’s most insightful essays. These reflections include the future of marketing, but go far beyond by addressing issues of the common good and democracy. The book offers inspiration for marketers, leaders and citizens alike.”

– Prof. Dr. Dr. h.c. mult. Hermann Simon, Founder & Honorary Chairman, Simon-Kucher & Partners

“I am glad that Kotler’s excellent articles will now be available worldwide for readers seeking insight and clarity on world problems.”

– Walter Vieira, Marketing Consultant, Author, Business Columnist, Visiting Professor Chairman, Consumer Education and Research Society, India

Cover of "The Science of Human Possibilities" by V. Kumar Murty with a "Must Read" badge from The Next Big Ideas Club. The cover includes an illustration of a brain with a mandala overlayed on it.

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The New Sustainability Edge: Redefining Business from Startups to Industry Leaders

Sustainability has become a buzzword in business, politics, and academia—but are we truly making a difference? Are today’s corporations and entrepreneurs prioritizing long-term sustainability, or is it merely a marketing stunt?

“I believe in the triple bottom line: people, planet, and profits. It brings me great joy to witness the recognition of this fundamental tenet of 3Ps in the development of this book. I am steadfast in my belief that its insights will serve as a beacon for countless students, igniting a passion for sustainability and fostering a brighter future for both humanity and our precious planet.”

– Professor Philip Kotler, PhD, S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University, USA

“This is a great book on sustainable business, featuring cases from Asia, Australia, and North America. Written by experts, each chapter and case involves quintessential problems and opportunities in sustainable marketing. All are up-to-date and together present an excellent set of teaching and learning material. They also present a great way to familiarize readers with Asian, Australian, and North American culture and the interplay of global cultures in a global age.”

– Professor Russell Belk, PhD, Distinguished Research Professor Schulich School of Business, York University, Canada

“Combining proven strategic marketing concepts and tools with cases from many countries, this book will inspire students to apply marketing to sustain benefits for customers, their colleagues and their organizations. Its lessons will propel future marketing leaders for success.“

– Professor Linden R. Brown, PhD, Marketing Professor at INSEAD (France), Cranfield Management School (UK) and UTS (Australia) Chairman of MarketCulture Strategies, Australia