What does it take to turn decades of real-world experience into a successful nonfiction book? Neil Seeman, Co-Founder and Publisher at Sutherland House Experts, recently explored that question in an interview with Authority Magazine.

As part of their expert interview series with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech, Authority Magazine features leaders who are shaping their industries through innovation and insight. In this thoughtful conversation, Neil offers actionable advice for seasoned professionals wondering how to publish a nonfiction book, from writing a compelling proposal to choosing the right publishing model.
“We need to be in awe of experts. Amid the maze of misinformation nowadays, we can all agree on true experts, people who challenge conventional norms and then amass a global following after decades toiling away.”

This quote captures our mission at Sutherland House Experts: to amplify the voices of “quiet experts”, individuals who’ve spent years cultivating deep knowledge, and help them share that wisdom with the world.
In the interview, Neil outlines key steps in the publishing journey, including audience discovery, sharpening a book’s unique angle, and why authors need patience and persistence to succeed. His perspective is especially valuable for first-time authors or those seeking expert publishing advice tailored to nonfiction.
👉Read the full interview on Medium
Whether you’re an aspiring author or someone who simply loves a good origin story, Neil’s perspective is an insightful read and a great example of the expertise that powers our mission here at Sutherland House Experts.
Are you a quiet expert with something to say? At Sutherland House Experts, we provide a collaborative, high-touch approach to publishing that puts your insight at the center. We invite you to explore our approach and submit your nonfiction book to start your publishing journey today.