Khalid Hasan
I’m an experienced market researcher and business strategist, passionate about sustainable business and global strategy. I’m driven to bridge research, marketing, innovation, and social impact for people, the planet, and prosperity.
– Khalid Hasan
Khalid Hasan is the CEO of ResInt Canada, an international research organization. He is an accomplished marketer specializing in sustainability and global business strategy, market research, and marketing communication. Khalid has more than twenty-five years of experience working for both commercial and not-for-profit organizations in South Asia and Canada. He specialized in Strategy at Harvard Business School, focusing on Sustainable Business Strategy, Global Business, and Business Strategy. He holds a PhD and an MBA, as well as research diplomas from various universities and institutions in Asia, the US, and Canada. He teaches Marketing and Human Resource Management at different business schools and universities across Canada and South Asia.
Khalid has vast experience in microfinance and poverty alleviation related research. He has conducted research projects for two global MF giants – Grameen and Brac. He also spent 20 years working at the world’s leading market research company, Nielsen, in Canada and South Asia. He has a proven track record of crafting winning proposals through competitive international bidding. Some of his major clients include the US Government, US Department of States, the World Bank, USAID, Cornell University, UKAID, UNICEF, WHO, FAO, UNDP, Nutrition International, The Fred Hollows Foundation, The International Republican Institute (USA), Democracy International (USA), CARE, and Plan International. His commercial clients include COKE, Pepsi, Unilever, and Novartis. As a team leader, Khalid has managed more than 400 research projects for many international and multinational organizations.
Khalid has co-authored several books on marketing management, including Strategic Marketing Management in Asia, published by Emerald Publishing Group UK in December 2016. The second edition was published in 2024. He also collaborated with marketing Guru Professor Philip Kotler and others for Essentials of Modern Marketing, published in 2022, published from more than 20 countries. In 2006, he co-authored Marketing Practices in Developing Economy: Cases from South Asia published by PHI India.
He joined Rotary International as a Rotaractor, and is currently a member of the Rotary Club of North York, Toronto and Director at Rotary Action Group Community Economic Development. He is also a Paul Harris Fellow (PHF).
Connect with Khalid Hasan
The New Sustainability Edge: Redefining Business from Startups to Industry Leaders
Sustainability has become a buzzword in business, politics, and academia—but are we truly making a difference? Are today’s corporations and entrepreneurs prioritizing long- term sustainability, or is it merely a marketing stunt?
The Kotler Legacy:
Wisdom from the Father of Modern Marketing
Empowering, refreshing, and forward-thinking, The Kotler Legacy is an essential read for C-suite executives seeking to lead with impact in an era of disruption and accountability. It offers actionable insights needed to build sustainable business strategies rooted in the 3Ps—People, Planet, and Prosperity—and serves as a valuable resource for professionals across marketing, branding, PR, and sales, as well as for business students preparing to shape the future of sustainable global business leadership.
