Henry Fiorillo

Henry Fiorillo’s has had a long and varied career in a variety of corporate roles encompassing market research, corporate planning, and line marketing. He has lectured at the University of Toronto and York University in the field of marketing and co-authored a leading reference text titled Market Segmentation: Concepts and Applications that was required reading in business school programs in the US and Canada.

Henry obtained a Bachelor of Arts in Economics and Psychology from the University of British Columbia followed by an MBA degree from the University of California at Berkeley with a focus on consumer research and buyer behaviour and a core interest in finance.

He has published articles on technical approaches to understanding consumer behaviour as well as on broader topics such as investor relations communication strategies and advertising effectiveness.

Recognized as a leading expert at understanding buyer behaviour, whether at the consumer or industrial level, Henry has earned recognition as a Trusted Advisor to CEOs and Boards who have sought his counsel in the areas of branding and marketing strategies.

Research Management Group (RMG), the market research firm he established, has for over 47 years provided sought after marketing and strategic planning advice by a wide range of Canadian, US, and European clients.

Given his long-standing interest in business innovation, Henry has earned a well-deserved reputation as a successful startup or Angel investor with many of his venture exits resulting in 10 to 50 or more times invested capital.

He has often provided mentoring advice to anyone seeking his views on the do’s and don’ts when contemplating early stage investing.

Currently, he’s hoping to have successful exits from his remaining positions.